Sunday, February 6, 2011

WPPI and KHP Photography Classes!

It's that special time of year again!

WPPI is the most important event Kevin and I attend each year. It's an opportunity to shop for the latest photography products, search for new vendors, gather new ideas for our business, speak to top industry professionals, and most importantly, take classes!

Education is CRUCIAL for both the aspiring photographer and the established business. There is nothing more important than staying ahead of the curve and implementing new ideas to keep your studio/business full of fresh ideas and life. Last year, Kevin and I filled pages of notes with new ideas for our business and had many over-excited conversations about all of the changes we wanted to make. This year, we can't wait to hear some of our photography heroes speak, including Jose Villa, Beth Forester, Tamara Lackey, and Jonathan Canlas. Yay!!!

After WPPI 2010, we restructured the way we did everything, from booking new clients, structuring our pricing, designing albums and products, to implementing new post-processing techniques. Since last year we have doubled our clientele, more than tripled our photography income, and gained three new sponsors. We booked more of the fun and exciting jobs we wanted, and could afford to upgrade and update our equipment. We traveled more, met more people, and overall improved everything about our business!

With WPPI 2011 in 10 days, we're compiling lists of everything that isn't working for us right now and will have our eyes wide open for positive changes! Education is Everything!!!

On that note...

3 days after WPPI Kevin and I are introducing our very own educational class,
True Emotion Photography 11 -- Zion Retreat!

We have a couple of spots still open for any photographer who is ready to take their business to the next level, or who just wants good information on their camera, shooting, post-processing and excellent business advice. We only have a couple of spots left for our exciting three day class in Zion National Park, accommodations included, so check out the flier below and book now!!!

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